Graduated in interior architecture in Brussels, it’s over time and meetings that Marie-Chantal Regout embarks a career as a stylist and decides to create the brand ‘rue blanche’.
rue blanche has been appealing to women since 1987. Clothes from Marie-Chantal Regout fit in easily with their wardrobe, becoming steadfast companions in their everyday life. The designer aims to create the 'ultimate garment', always just, elegant and modern. It arouses buried emotions and feelings, alluding to past actions that we find poignant. Vivid colors, soft fabrics and timeless designs characterize the collection.
Today, with Marie-Chantal’s new collaborator, Céline Collard, the brand addresses fashion with more verve and generosity. Rather than a total look for special occasion, they like to mix garments and accessories, revealing the individuality and essence of each woman.