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By Christian Permanand, at on ALL SAINTS's lookbook Oct 10 2013

Skinny jeans, scoop neck tees and drapey cardigans.

The AW13 All Saints range is a range developed for a very specific customer market. As with their previous seasons collections they are still designing for the indie/ rocker look. Skinny jeans, scoop neck tees and drapey cardigans are all fairly standard styles within the All Saints collections.

Colors across the range are simple, mostly consisting of blacks, greys and indigos, putting them into different washes and fabrics to achieve interesting styles. Mix and match fabrics & patterns are also apparent within the AW13 range, especially within knitwear for a move-on from last year’s knitwear designs. Lots of leather jackets and mid to long length pea coats are also present in the AW13 range as more symbolic, classic All Saints styles.
Overall this is quite a predictable range for AW13. A great range for the All Saints purists, but with many brands and competitors milking the more ‘current’ trends and moving on with fashion, the questions are: how long can All Saints sustain the indie/rocker look for? And will they look to move the indie/rocker trend on to keep up with competitors?

By Christian Permanand Oct 10 2013

Christian Permanand


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